Overture continues to raise the stakes

Overture have won another major distribution partner over Google.

'Overture.., will be the exclusive provider of algorithmic and commercial search listings on Knight Ridder Digital's network of newspaper sites, including the San Jose Mercury News and Miami Herald. Also, Knight Ridder Digital will be a test ground for new content-targeted advertising from Overture' (emphasis added).

The key term is obviously the 'algorithmic' search here with Overture starting to make full use of the purchasing of Fast's Web Search Unit earlier in the year.

You can open an Overture account here or see Overture encroaches on Google's turf.

What's New in Google AdWords?

The Google Adwords interface is set for a re-vamp in the next week. Here's some links to descriptions of the key changes:

• Campaign Summary
• Ad Groups
• Ad Group Details
• Reports

If you're curious about feedback on the changes there's a discussion on the changes here.

Overture financial reports show growth

Overture have reported its second-quarter financial results in which 'paid introductions' (or click-throughs) are up 38 million from last quarter and average price-per-click (PPC) is up to 40 cents.

'Meisel [Overture CEO] said the increase in paid clicks and PPC were a result of improvements to its Match Driver product and other technologies, and noted an absence of a seasonal dropoff.'

You can open an Overture account here or read the full article on the internetnews.com site.

Google News Addition

In case you missed the news from yesterday (yes we're on a catch-up week here) Google has introduced advanced search functions on their news sites. Options include News Source, Location, Occurrences and Date. The New Zealand news advanced search version is here.

Bula! from Fiji

As usual, you take a week or two off and the news of the year (so far) hits the search industry.

Yahoo! Buys Overture in $1.6B Deal which leaves all eyes on MSN given their current relationship with Overture.

Taking some time...

For any regular readers of nzbase.com you will have noticed a bit of a hiatus in regular news updates lately. Well, in the spirit of migrating to warmer climates (albeit for short periods of time) the editor has decided to head off to Fiji for a week or two. Back soon..