November 28, 2002
Google Information for Webmasters
Google have put forward an information section for webmasters who are looking at hiring a SEO.
What are the key warning signs to look for in hiring an SEO according to Google? 'By all means, feel free to walk away if the SEO:'
- owns shadow domains
- puts links to their other clients on doorway pages
- offers to sell keywords in the address bar
- doesn't distinguish between actual search results and ads that appear in
- guarantees ranking, but only on obscure, long keyword phrases you
- operates with multiple aliases or falsified WHOIS info
- gets traffic from 'fake' search engines, spyware, or scumware
- has had domains removed from Google's index or is not itself listed in
A good list to follow (read more
November 27, 2002
November 20, 2002
Good Advice on PPC traffic
Many advertisers see the first place in a Pay-Per-Click campaign to be the ultimate objective no matter the cost. This is not always the case with second, third and even fourth proving to be the best spot in many campaigns. In an article covering the Adtech conference at the New York Hilton on Monday, James Beriker, CEO of Search123 is quoted:
Another misconception: people think their company has to come up first in the search listing... Don't let your ego rule that you have to fall first,' he said.
Artilce: The Bottom Line on SEM
(link thanks to Peter
November 19, 2002
PPC Search Engine Kanoodle Revamp
PPC search engine Kanoodle.com
have been pushing their new 'Network Placement Program' hard at the moment. With a stiking redesign of the logo and website as well, they are definately trying to pull themselves into contention with some of the big boys in the PPC market.
Boasting top places on Cnet.com, ixQuick.com, Galaxy.com, and Mamma.com will not pull the top advertisers in the market but Kanoodle can be a reasonable low level backup PPC depending on the online industry targeted.
To find out more about Kannodle.com - click here.
November 18, 2002
November 14, 2002
Low Budget Search Engine Marketing
How can you attract visitors to your web site with little or no funding?
Grant Cowell, guest writer at Search Engine Watch and CEO of Grantastic Designs, Inc, attempts to answer the question with the following conclusions:
- Find out what you can do in-house and what you need to outsource
- Spend for things lasting value - content, optimization, research
- Closely monitor what is actually working to maximize budget
- Consider additional education
- Make best use of online resources
- Enlist an SEO specialist for at least consulting
This provides a good checklist for assessing your capabilites in marketing your own site. Most will find the use of an search engine marketing specialist provides a wealth of inside tips and strategies that are accumulated over time working in the industry.
- Search Engine Marketing Services from New Zealand
- Full Article (Search Engine Watch Membership)
November 12, 2002
Google subsuming Yahoo?
With Yahoo now showing Google SERP's it is still debated by a number of SEO's whether or not this is a good thing for Yahoo or not. I would have to agree with Doug (ihelpyouservices
'If you think about it, the goals of Yahoo and google are very different from each other.
Wants their visitors to stay on their web site and do something. Many things they want... page views, groups, etc.
Wants their visitors to click on one SERP result and that be the very page their visitor needs/wants. They know if the visitor is given what he/she wants quickly, that visitor will come back again and again.
Two very different goals.'
For more on the discussion see here.
November 08, 2002
Search the web with an SMS
Quite an inventive way of reminding yourself to lookup something when you are away from your PC. Only available in the UK at the moment but I can imagine the system will be licenced out around the world soon enough.
'The service works by users texting the command 'QLIX' followed by their search keywords to 83050 (25p/39c per Qlix). Following this, Qlix sends a confirmation SMS detailing the number of results found. When users check their email, they will find the search results waiting in their inbox, reminding them of their interest and allowing them to start the online exploration of the search they launched from their mobile phone.'
europemedia.net: Search the web with an SMS
November 07, 2002
AltaVista's 'Trusted Feed' may boost results...
Danny Sullivan writes
on the issue of the AltaVista paid inclusion program increasing ranking results - 'it turns out that Trusted Feed content may indeed get a bump into the top results, in the right circumstances'
November 6, 2002
Googlism'Googlism.com will find out what Google.com thinks of you'
November 5, 2002
Regional Directory & Search - Christchurch, New Zealand
Some sites do not look exactly like a standard search directory such as the ODP
. However there are more and more sites being created which emulate the regional aspect of these mega directories with specific regional content. Launched late last week for the Christchurch New Zealand search market is 'LocalEye' - where 'over 3,000 resources have been catalogued'
A combined effort by a number of local bodies and businesses (including the Christchurch City Council and Christhchurch City Libraries) there is also a Canterbury Search available that 'only gives results that are connected in some way with Christchurch and Canterbury. No need to work your way through hundreds of search results when you are looking for local information.'
See www.localeye.info for more info...
November 4, 2002
Google Answers - Set Your Price'Ask a question. Set your price. Get your answer.'
- this is the keyline for the lastest push from Google. Google Answers has been around for a while now but has recently been pushed into the limelight with Google linking on it's homepage. How does it work? Have a look here
for the FAQ's. Basically you ask a question and set a price, if a researcher wants to answer it at that price they will and you (plus everyone else) get's the result.
On doing a quick search on 'search engine optimisation' this answer came up from the question: 'We want to get great search engine coverage especially by google.' - Answer, Subject: Re: Google search engine coverage. Not a bad guide for dos and don'ts when dealing with Google.
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