New Zealand Search Engine Marketing and Optimisation Weblog

New Zealand Search Engine Marketing (SEM)

Search Engine List

Domain Registration in New Zealand Articles

'Careful with fire'
is good advice, we know
'Careful with words'
is ten times doubly so.
Will Carleton
  Search Google   
  » resource links

  » sitemap
  » contact

  © nzbase 2002 - keeping you in touch with daily online search engine news. Questions, comments or looking for search engine optimisation services?
Contact the editor.

Hint: when browsing the site, look for the , signifying New Zealand specific information.

November 28, 2002

Google Information for Webmasters

Google have put forward an information section for webmasters who are looking at hiring a SEO.

What are the key warning signs to look for in hiring an SEO according to Google? 'By all means, feel free to walk away if the SEO:'

  • owns shadow domains
  • puts links to their other clients on doorway pages
  • offers to sell keywords in the address bar
  • doesn't distinguish between actual search results and ads that appear in search results
  • guarantees ranking, but only on obscure, long keyword phrases you would
    get anyway
  • operates with multiple aliases or falsified WHOIS info
  • gets traffic from 'fake' search engines, spyware, or scumware
  • has had domains removed from Google's index or is not itself listed in Google
A good list to follow (read more).

November 27, 2002

Online Search News

November 20, 2002

Good Advice on PPC traffic

Many advertisers see the first place in a Pay-Per-Click campaign to be the ultimate objective no matter the cost. This is not always the case with second, third and even fourth proving to be the best spot in many campaigns. In an article covering the Adtech conference at the New York Hilton on Monday, James Beriker, CEO of Search123 is quoted:

Another misconception: people think their company has to come up first in the search listing... Don't let your ego rule that you have to fall first,' he said.

Artilce: The Bottom Line on SEM (link thanks to Peter)

November 19, 2002

PPC Search Engine Kanoodle Revamp

PPC search engine have been pushing their new 'Network Placement Program' hard at the moment. With a stiking redesign of the logo and website as well, they are definately trying to pull themselves into contention with some of the big boys in the PPC market.

Boasting top places on,,, and will not pull the top advertisers in the market but Kanoodle can be a reasonable low level backup PPC depending on the online industry targeted.

To find out more about - click here.

November 18, 2002

Latest Search Engine Services Headlines

Inktomi have sold off the enterprise search section of their business: Verity Buys Inktomi's Corporate Search Assets

Lycos expands it's paid search submission services and increases pricing at the same time: Lycos Expands Paid Search Services

November 14, 2002

Low Budget Search Engine Marketing

How can you attract visitors to your web site with little or no funding?

Grant Cowell, guest writer at Search Engine Watch and CEO of Grantastic Designs, Inc, attempts to answer the question with the following conclusions:

  • Find out what you can do in-house and what you need to outsource
  • Spend for things lasting value - content, optimization, research
  • Closely monitor what is actually working to maximize budget
  • Consider additional education
  • Make best use of online resources
  • Enlist an SEO specialist for at least consulting
This provides a good checklist for assessing your capabilites in marketing your own site. Most will find the use of an search engine marketing specialist provides a wealth of inside tips and strategies that are accumulated over time working in the industry.

 - Search Engine Marketing Services from New Zealand
 - Full Article (Search Engine Watch Membership)

November 12, 2002

Google subsuming Yahoo?

With Yahoo now showing Google SERP's it is still debated by a number of SEO's whether or not this is a good thing for Yahoo or not. I would have to agree with Doug (ihelpyouservices):

'If you think about it, the goals of Yahoo and google are very different from each other.


Wants their visitors to stay on their web site and do something. Many things they want... page views, groups, etc.


Wants their visitors to click on one SERP result and that be the very page their visitor needs/wants. They know if the visitor is given what he/she wants quickly, that visitor will come back again and again.

Two very different goals.'

For more on the discussion see here.

November 08, 2002

Search the web with an SMS

Quite an inventive way of reminding yourself to lookup something when you are away from your PC. Only available in the UK at the moment but I can imagine the system will be licenced out around the world soon enough.

'The service works by users texting the command 'QLIX' followed by their search keywords to 83050 (25p/39c per Qlix). Following this, Qlix sends a confirmation SMS detailing the number of results found. When users check their email, they will find the search results waiting in their inbox, reminding them of their interest and allowing them to start the online exploration of the search they launched from their mobile phone.' Search the web with an SMS

November 07, 2002

AltaVista's 'Trusted Feed' may boost results...

Danny Sullivan writes on the issue of the AltaVista paid inclusion program increasing ranking results - 'it turns out that Trusted Feed content may indeed get a bump into the top results, in the right circumstances'.

November 6, 2002


' will find out what thinks of you' - Googlism.

November 5, 2002

 Regional Directory & Search - Christchurch, New Zealand

Some sites do not look exactly like a standard search directory such as the ODP. However there are more and more sites being created which emulate the regional aspect of these mega directories with specific regional content. Launched late last week for the Christchurch New Zealand search market is 'LocalEye' - where 'over 3,000 resources have been catalogued'.

A combined effort by a number of local bodies and businesses (including the Christchurch City Council and Christhchurch City Libraries) there is also a Canterbury Search available that 'only gives results that are connected in some way with Christchurch and Canterbury. No need to work your way through hundreds of search results when you are looking for local information.'

See for more info...

November 4, 2002

Google Answers - Set Your Price

'Ask a question. Set your price. Get your answer.' - this is the keyline for the lastest push from Google. Google Answers has been around for a while now but has recently been pushed into the limelight with Google linking on it's homepage. How does it work? Have a look here for the FAQ's. Basically you ask a question and set a price, if a researcher wants to answer it at that price they will and you (plus everyone else) get's the result.

On doing a quick search on 'search engine optimisation' this answer came up from the question: 'We want to get great search engine coverage especially by google.' - Answer, Subject: Re: Google search engine coverage. Not a bad guide for dos and don'ts when dealing with Google.

powered by nzblog   

Gary Jensen - Click for Bio...
Are your Flash files searchable?
Pressure needs to be increased on the search engines...

PPC Search Engines - where to list?

2003 Archives: janfeb,

2002 Archives: mayjun,